Terms +
Privacy

By accessing or using the Empirika Media Group, Inc. ("Empirika," "we," "our," or "us") website at empirika.com (the "Site"), you agree to be bound by these Terms of Use. If you do not agree to these terms, please do not use the Site.

The Site is intended to provide information about Empirika's design management consulting services. You may use the Site for lawful purposes only. You agree not to:

  • Use the Site in any way that violates applicable federal, provincial, or international laws or regulations
  • Attempt to gain unauthorized access to any portion of the Site or any systems or networks connected to the Site
  • Interfere with or disrupt the Site or servers or networks connected to the Site
  • Use any automated means to access the Site for any purpose without our express written permission

All content on the Site, including but not limited to text, graphics, logos, images, and software, is the property of Empirika Media Group, Inc. or its content suppliers and is protected by Canadian and international copyright laws. You may not reproduce, distribute, modify, or create derivative works of any content from the Site without our express written permission.

The Site may contain links to third-party websites or services that are not owned or controlled by Empirika. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You acknowledge and agree that Empirika shall not be responsible or liable for any damage or loss caused by or in connection with your use of any such third-party content or services.

Information provided on the Site about our services is for general informational purposes only. Any formal engagement of Empirika's consulting services requires a separate written agreement executed by both parties. These Terms of Use do not constitute a service agreement or create any consulting relationship.

By submitting information through our contact forms, you consent to receive communications from us regarding your inquiry. We will handle your information in accordance with our Privacy Policy below.

THE SITE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Empirika does not warrant that:

  • The Site will function uninterrupted or error-free
  • Defects will be corrected
  • The Site or the servers that make it available are free of viruses or other harmful components

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, EMPIRIKA MEDIA GROUP, INC. SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES RESULTING FROM:

  • Your access to or use of or inability to access or use the Site
  • Any conduct or content of any third party on the Site
  • Unauthorized access, use, or alteration of your transmissions or content

You agree to indemnify, defend, and hold harmless Empirika Media Group, Inc., its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with your access to or use of the Site or your violation of these Terms of Use.

These Terms of Use shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any legal action or proceeding relating to your access to or use of the Site shall be instituted in the courts of British Columbia, and you agree to submit to the jurisdiction of such courts.

We reserve the right to modify these Terms of Use at any time. Changes will be effective immediately upon posting to the Site. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.

If any provision of these Terms of Use is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Empirika Media Group, Inc. ("Empirika," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at empirika.com (the "Site").

This Privacy Policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

We collect personal information that you voluntarily provide when you:

  • Fill out contact forms on the Site
  • Subscribe to our newsletter or Field Notes
  • Communicate with us via email or other channels

This information may include:

  • Name
  • Email address
  • Company name
  • Job title
  • Phone number
  • Any other information you choose to provide

When you visit the Site, we automatically collect certain information about your device and browsing activity through cookies and similar technologies:

  • Log Data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages
  • Analytics Data: Through Google Analytics, we collect information about how you interact with the Site
  • Advertising Data: Through Meta (Facebook/Instagram) and LinkedIn advertising pixels, we collect information about your interaction with our advertisements

We use the information we collect for the following purposes:

  • Service Delivery: To respond to your inquiries and communicate about our consulting services
  • Marketing Communications: To send you newsletters, Field Notes, and other marketing materials (with your consent)
  • Site Improvement: To analyze Site usage and improve functionality, content, and user experience
  • Advertising: To deliver targeted advertisements on third-party platforms and measure their effectiveness
  • Legal Compliance: To comply with applicable laws and regulations
  • Security: To protect the Site and our users from fraud, abuse, and security threats

For users in jurisdictions requiring a legal basis for data processing:

  • Consent: We process your personal information based on your consent when you submit forms or subscribe to communications
  • Legitimate Interests: We process data to operate and improve the Site, conduct marketing activities, and protect our business interests
  • Legal Obligations: We may process data to comply with applicable laws

We do not sell your personal information. We may share your information in the following circumstances:

We share information with third-party service providers who perform services on our behalf:

  • Webflow: Website hosting and form processing
  • Klaviyo: Email marketing and newsletter distribution
  • Google: Analytics (Google Analytics) and security (Google reCAPTCHA)
  • Meta (Facebook/Instagram): Advertising and analytics
  • LinkedIn: Advertising and analytics
  • DocuSign: Contract execution (only for clients who engage our services)

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information.

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government agencies).

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

We use cookies and similar tracking technologies to collect information and improve your experience on the Site. Cookies are small data files stored on your device.

  • Essential Cookies: Necessary for the Site to function properly (e.g., Google reCAPTCHA for form security)
  • Analytics Cookies: Help us understand how visitors use the Site (Google Analytics)
  • Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness (Meta Pixel, LinkedIn Insight Tag)

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though this may affect your ability to use certain features of the Site. To learn more about managing cookies, visit your browser's help section.

Our service providers (including Webflow, Klaviyo, Google, Meta, and LinkedIn) may store and process data on servers located outside of Canada, including in the United States. When your information is transferred outside Canada, it will be subject to the laws of those jurisdictions, which may differ from Canadian privacy laws.

By using the Site, you consent to the transfer of your information to these jurisdictions for the purposes described in this Privacy Policy.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Contact Form Data: Retained for up to 2 years or until you request deletion
  • Newsletter Subscribers: Retained until you unsubscribe
  • Analytics Data: Retained according to Google Analytics' retention policies (typically 26 months)
  • Client Contracts: Retained for 7 years in accordance with business record-keeping requirements

Depending on your location, you may have the following rights regarding your personal information:

Under PIPEDA, you have the right to:

  • Access your personal information we hold
  • Request correction of inaccurate information
  • Withdraw consent for certain uses of your information
  • Request deletion of your information (subject to legal obligations)
  • File a complaint with the Office of the Privacy Commissioner of Canada

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to data portability
  • Right to restrict processing
  • Right to object to processing
  • Right to lodge a complaint with your local supervisory authority

California residents have rights under the California Consumer Privacy Act, including the right to know what information we collect and the right to request deletion.

To exercise any of these rights, please contact us at [email]. We will respond to your request within 30 days (or as required by applicable law). We may require verification of your identity before processing your request.

If you subscribe to our newsletter or Field Notes, you may unsubscribe at any time by:

  • Clicking the "unsubscribe" link in any email we send
  • Contacting us at [email]

Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to our services.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Security measures we use include:

  • Encryption of data in transit (SSL/TLS)
  • Secure hosting infrastructure (Webflow)
  • Access controls and authentication
  • Regular security assessments

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

The Site may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Some browsers support "Do Not Track" (DNT) signals. Our Site does not currently respond to DNT signals, as there is no industry standard for how to interpret and respond to them.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last Updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have questions, concerns, or requests regarding these Terms of Use, our Privacy Policy, or our privacy practices, please contact us at:

Empirika Media Group, Inc.
legal@weareempirika.com

For privacy-related complaints, you may also contact:

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: www.priv.gc.ca