Empirika Media Group, Inc. (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, in accordance with applicable data protection laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
We collect your Personal Data, particularly through forms or during your navigation on the Website. With the exception of certain information strictly necessary for your navigation on the Website, providing us with your Personal Data is voluntary. Refusal to provide your Personal Data to Empirika Media Group, Inc. will not result in any major negative consequences.
If you provide Empirika Media Group, Inc. with Personal Data that you have collected directly or indirectly from an individual, it is your responsibility to ensure that the individual has given you permission to share their Personal Data with us and that they are properly informed of this privacy policy.
Your Personal Data may be provided directly to us (for example, when you complete a form on the Website) or obtained indirectly from third parties through various technological means (including through cookies).
In principle, our Personal Data processing activities do not lead to the collection of sensitive data through the Website or by other means. In the event that we do collect and process sensitive data, it will be done in accordance with applicable legal requirements regarding personal data protection.
The following Personal Data may be collected and processed by Empirika Media Group, Inc. through the various forms on the Website:
All Users undertake to provide only accurate, complete, and regularly updated data on their identity, content, and information in general. Empirika Media Group, Inc. shall in no way be held liable for the communication of illicit data or data contrary to public order.
Certain Personal Data must imperatively be provided to benefit from certain features of the Website (for example, to send you our newsletter, we need your email address). Refusal to provide such information could result in limiting your access to certain services or features offered by the Website.
Apart from these cases, you are free to provide all or part of your Personal Data.
Empirika Media Group, Inc. hereby informs you that it places tracking technologies such as cookies in your browser when you browse the Website.
Cookies are tracers left and/or read (for example, when consulting a website) and stored in your browser. They allow us to recognize your browser and retain information for the duration of the cookie’s validity.
Below is the list of cookies used on the Website, their purpose, and how to disable them:
Cookie Management: You can manage, deactivate, or authorize cookies through the cookie banner’s tag manager on your first visit or via [Cookie Settings].
You can also manage cookies globally by modifying your browser settings. Here are some links for common browsers:
The information you share when using the Website allows us to manage access and use of the Website. Personal Data collected during browsing, access, and use of the Website are processed for the following purposes:
Processing for marketing purposes requires your consent. You may unsubscribe from these communications at any time.
The legal bases for processing carried out by Empirika Media Group, Inc. include:
Where processing of Personal Data requires your consent under applicable law (such as PIPEDA), we will ensure to obtain your consent in advance.
We will not process your Personal Data for purposes other than those initially agreed upon without informing you and obtaining your consent for the new processing, unless the processing is required or authorized by law or is in your vital interest.
Empirika Media Group, Inc. retains Personal Data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations under Canadian law. The retention period may vary depending on the type of Personal Data and the purposes of processing. Typically:
We will review and adjust these retention periods as necessary to comply with Canadian privacy law.
As the data controller, and in accordance with applicable regulations and Canadian law, Empirika Media Group, Inc. undertakes to:
You have the right to access, copy, rectify, oppose, request portability, restrict, and delete your Personal Data at any time, before, during, or after processing. If processing is based on consent, you also have the right to withdraw that consent at any time.
These rights can be exercised by contacting us at:
You may be required to provide proof of identity before we can process your request.
Additionally, if you believe your rights under privacy law have been violated, you may lodge a complaint with the Office of the Privacy Commissioner of Canada or another competent supervisory authority.
Empirika Media Group, Inc. uses the following subprocessors for data processing purposes:
Each of these subprocessors is contractually obligated to implement appropriate data protection measures and comply with applicable privacy laws, including PIPEDA. We ensure that they process Personal Data only in accordance with our instructions and for the purposes described in this Privacy Policy. This list is subject to updates as our service providers change.
In the event of fraudulent intrusion into our systems, theft, destruction, loss, alteration, disclosure, unauthorized access, or any other malicious act, Empirika Media Group, Inc. will:
Your data is accessible only to authorized personnel of Empirika Media Group, Inc. for purposes of management, administration, or maintenance of the Website, and for exercising your rights regarding your data.
The Website is not intended for minors under the age of 16. If we collect information from a minor under 16, we require consent from their legal representative prior to collecting and processing their Personal Data.
Empirika Media Group, Inc. reserves the right to make changes to this Privacy Policy, particularly in response to changes in legislation and regulations. We will inform you of any significant changes by updating the policy on our Website.
Effective Date: January 16, 2025