Privacy Policy

Empirika Media Group, Inc. (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, in accordance with applicable data protection laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Collection of Personal Data

We collect your Personal Data, particularly through forms or during your navigation on the Website. With the exception of certain information strictly necessary for your navigation on the Website, providing us with your Personal Data is voluntary. Refusal to provide your Personal Data to Empirika Media Group, Inc. will not result in any major negative consequences.

If you provide Empirika Media Group, Inc. with Personal Data that you have collected directly or indirectly from an individual, it is your responsibility to ensure that the individual has given you permission to share their Personal Data with us and that they are properly informed of this privacy policy.

Your Personal Data may be provided directly to us (for example, when you complete a form on the Website) or obtained indirectly from third parties through various technological means (including through cookies).

In principle, our Personal Data processing activities do not lead to the collection of sensitive data through the Website or by other means. In the event that we do collect and process sensitive data, it will be done in accordance with applicable legal requirements regarding personal data protection.

2. Using Forms

The following Personal Data may be collected and processed by Empirika Media Group, Inc. through the various forms on the Website:

  • Identification Data: surname, first name, date of birth, postal address, telephone number, e-mail address, country/city of residence.
  • Professional Information: information about academic background, course of study, professional experience, employer(s), field of expertise, curriculum vitae, email addresses, roles, and company work.
  • Browsing Data: IP address, Internet service provider, type of browser used, operating system, pages of the Website visited, date and time of access, or behavioral data relating to the behavioral analysis of actions and choices made.

All Users undertake to provide only accurate, complete, and regularly updated data on their identity, content, and information in general. Empirika Media Group, Inc. shall in no way be held liable for the communication of illicit data or data contrary to public order.

Certain Personal Data must imperatively be provided to benefit from certain features of the Website (for example, to send you our newsletter, we need your email address). Refusal to provide such information could result in limiting your access to certain services or features offered by the Website.

Apart from these cases, you are free to provide all or part of your Personal Data.

3. Cookies

Empirika Media Group, Inc. hereby informs you that it places tracking technologies such as cookies in your browser when you browse the Website.

Cookies are tracers left and/or read (for example, when consulting a website) and stored in your browser. They allow us to recognize your browser and retain information for the duration of the cookie’s validity.

Below is the list of cookies used on the Website, their purpose, and how to disable them:

  • Strictly necessary cookies: Necessary for the proper functioning of the Website, use of its most important features, and smooth navigation (including security and easy access features). These cookies cannot be disabled.
  • Functional cookies: Improve the quality of navigation by saving your preferences during your visit. The information collected is anonymous and does not personally identify you. These cookies can be deactivated.
  • Audience measurement cookies: Generate anonymous statistics, recognize and count Users, and identify how they navigate the Website to improve its operation. These cookies can be disabled.
  • Social network cookies: Installed by third-party social networks when you use sharing buttons on the Website, enabling instant sharing of content. We do not block these cookies and have no control over their placement. Please review the cookie policy of these social networks for more information.

Cookie Management: You can manage, deactivate, or authorize cookies through the cookie banner’s tag manager on your first visit or via [Cookie Settings].

You can also manage cookies globally by modifying your browser settings. Here are some links for common browsers:

4. Purpose of Data Collection

The information you share when using the Website allows us to manage access and use of the Website. Personal Data collected during browsing, access, and use of the Website are processed for the following purposes:

  • Recruitment Management: Processing Personal Data of candidates who apply through the forms in the “Careers” section.
  • Management of Prospects and Clients: Processing Personal Data of Users who contact us via “New Business”, “Press Inquiries,” and “Everything Else” forms in the “Contact” section.
  • Marketing: Processing Personal Data to manage your subscription to newsletters.

Processing for marketing purposes requires your consent. You may unsubscribe from these communications at any time.

5. Legal Basis for Processing

The legal bases for processing carried out by Empirika Media Group, Inc. include:

  • Our legitimate interests that do not override your rights.
  • The performance of a contract or pre-contractual measures.
  • Your consent, where required.

Where processing of Personal Data requires your consent under applicable law (such as PIPEDA), we will ensure to obtain your consent in advance.

We will not process your Personal Data for purposes other than those initially agreed upon without informing you and obtaining your consent for the new processing, unless the processing is required or authorized by law or is in your vital interest.

6. Data Retention

Empirika Media Group, Inc. retains Personal Data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations under Canadian law. The retention period may vary depending on the type of Personal Data and the purposes of processing. Typically:

  • Your Personal Data is kept for the duration of our contractual and/or pre-contractual relationship. After that, it may be archived for the duration required under Canadian law or relevant statutes of limitations.
  • In the context of recruitment, your Personal Data will be retained for two (2) years after our last contact if your application is not successful, unless you request earlier deletion. If your application is successful, your data will be retained for the duration of your employment.
  • Some data (like invoices, estimates, credit notes) may be kept for up to ten (10) years for compliance and audit purposes, as required.
  • Data collected through cookies is kept for thirteen (13) months from collection unless otherwise required.
  • Marketing Personal Data (newsletter subscriptions) is kept for up to three (3) years from the date of collection or your last contact unless you unsubscribe.

We will review and adjust these retention periods as necessary to comply with Canadian privacy law.

7. Data Protection Practices

As the data controller, and in accordance with applicable regulations and Canadian law, Empirika Media Group, Inc. undertakes to:

  • Only collect Personal Data for the strict purposes described above.
  • Implement technical and organizational measures to ensure security, confidentiality, integrity, availability, and resilience of our processing systems.
  • Restrict access to Personal Data to authorized personnel only.
  • Educate and train our staff on data protection best practices.
  • Guarantee your rights of access, portability, deletion, rectification, and opposition regarding your data.
  • Notify the relevant supervisory authority of any security breach presenting a high risk to your rights and freedoms, if required by law.

You have the right to access, copy, rectify, oppose, request portability, restrict, and delete your Personal Data at any time, before, during, or after processing. If processing is based on consent, you also have the right to withdraw that consent at any time.

These rights can be exercised by contacting us at:

  • Email: legal@weareempirika.com
  • Mailing Address: Empirika Media Group, Inc., 300-1090 Homer St., Vancouver, BC, Canada

You may be required to provide proof of identity before we can process your request.

Additionally, if you believe your rights under privacy law have been violated, you may lodge a complaint with the Office of the Privacy Commissioner of Canada or another competent supervisory authority.

8. Subprocessors

Empirika Media Group, Inc. uses the following subprocessors for data processing purposes:

  • Webflow: Provides website hosting, and content management services.
  • Google Cloud Platform (GCP): Offers cloud hosting, storage, and computing services.
  • Google Analytics: Collects and analyzes website traffic data to improve user experience and functionality.
  • Stripe: Handles payment processing, billing, and invoicing.
  • Meta: Supports our advertising efforts through Facebook and its related platforms.
  • Google Ads: Manages online advertising campaigns and analytics.

Each of these subprocessors is contractually obligated to implement appropriate data protection measures and comply with applicable privacy laws, including PIPEDA. We ensure that they process Personal Data only in accordance with our instructions and for the purposes described in this Privacy Policy. This list is subject to updates as our service providers change.

9. Security Breach Notification

In the event of fraudulent intrusion into our systems, theft, destruction, loss, alteration, disclosure, unauthorized access, or any other malicious act, Empirika Media Group, Inc. will:

  • Notify affected users of (i) the nature of the intrusion, (ii) the probable consequences, and (iii) the measures proposed to remedy the incident, where there is a high risk to your rights and freedoms.
  • Notify the appropriate supervisory authority within the timeframe required by Canadian law, if applicable.

10. Access and Use of Data

Your data is accessible only to authorized personnel of Empirika Media Group, Inc. for purposes of management, administration, or maintenance of the Website, and for exercising your rights regarding your data.

11. Minors

The Website is not intended for minors under the age of 16. If we collect information from a minor under 16, we require consent from their legal representative prior to collecting and processing their Personal Data.

12. Changes to this Privacy Policy

Empirika Media Group, Inc. reserves the right to make changes to this Privacy Policy, particularly in response to changes in legislation and regulations. We will inform you of any significant changes by updating the policy on our Website.

Effective Date: January 16, 2025